Web Marketing Strategies For Home Business Promotion

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                          Wed 19th Jan.'00



In this issue (Part 2):

1. VOTING BOOTH
==>This week's quick poll and last week's results.

2. FEATURE ARTICLE
==>"How to Turn a Passive Web Site into an Active Profit Center"
    By Robert Imbriale, Business Coach

3. TIDBITS
==>Business news and other snippets to keep you informed.

4. INFO SECTION
==>Subscription details.



====================== SPONSOR'S MESSAGE ========================

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know how to sell on the Net... It's about getting the order!
No matter what you want your Web site to sell, "Make Your Site
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=====================
+    VOTING BOOTH   +
=====================

This is the place where we take a quick poll for a snapshot of
the Biz Bits family's position on a given topic.

This week's vote is in 2 parts:

1. Are you happy with the format of Biz Bits this week?


YES! >>>>   mailto:yes+nowsell.com

It's fine by me!


NO!  >>>>   mailto:no+nowsell.com

I don't like it!


ERR? >>>>   mailto:err+nowsell.com

I'm not sure... depends...?



2. Copy the following list into the body of your vote message.
   Insert a number between 0 and 9 into the brackets to indicate
   which sections you normally like the most each week. 9 = Best.


[ ] Introduction
[ ] Tools at Now Sell!
[ ] Sites to Check Out
[ ] Classified Ads
[ ] Voting Booth
[ ] Feature Article
[ ] Tidbits


*** Add any additional comments in the body of your vote mail ***

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                   Do you find Biz Bits useful?
    Then share the wealth and forward a copy to your friends!
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Last week:

Do you have a definite plan for 2000, or are you just waiting to
see what turns up?


YES! >>>>   88%

I have a plan!


NO!  >>>>   12%

I'm not sure what I'll be doing in the year ahead!


ERR? >>>>   0%

I'm not sure... depends...?


Keep those votes coming!

[Azam: Good to see the vast majority have already set out their
path success. I hope everything goes well for you all!]

=====================

Voter Feedback:

YES!

Yes, Azam, I have a definite plan!  I am working feverishly
on it every day now.  :-)    If the Lord is willing, this
year will be a success for us!  If we fail, it will only be
because He has other plans.

Anne Keckler
Missing calls while online?  Pagoo is the solution!  Free trial
http://www.pagoo.com/asp/referral/linkto.asp?B=102&RefID=5081


I have made up my mind to get on the way to being out of debt and
waiting till the 3rd of the month when government checks come out
again on the 5th of the month.  Really bad.

Elizabeth Pengelly
mailto:elpengel+epix.net

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=================================================================

=====================
+  FEATURE ARTICLE  +
=====================

-----------------------------------------------------------
How to Turn a Passive Web Site into an Active Profit Center
-----------------------------------------------------------
By Robert Imbriale, Business Coach

There are only 2 types of web sites on the Internet - active and
passive. The difference? One makes money and the other doesn't.

The more people I meet over the Internet, the more I realize why
people aren't successful at turning a profit with their web
sites. From what I have seen, most people have built passive web
sites and they just sit back and wait for the orders to come in.

You see, I define a "passive" web site as a site that is put on
the Internet and that's about it. The owner just sits back and
expects the profits to come rolling on in. I don't have to tell
you that this is not to way to sell on the Internet!

People who run what I define as "active" web sites have a totally
different approach to selling on the web.  And, they are
typically bringing in respectable profits as a result. The
difference is that these people are active in their marketing
efforts. They update their web sites often, and they take
specific actions to make sure people know that their web site
exists and why it's important for their prospects to visit their
site.

Which type of web site do you run?

If you're running a passive web site today, the good news is that
it's easy to turn your web site into an active web site. The
tools to help you to do it are readily available and they are not
difficult to understand or use.

Let's take a look at what you can do today to turn your web site
form a cash-eater to a profit center!

First, when was the last time you updated your web site? If you
have not touched your web site in the last 6 weeks, it's time to
update it! Keep in mind that the Internet is an active form of
media, and if you don't update your web pages regularly, people
simply won't come back to your site - in the same way that you
wouldn't watch the same episode of your favorite sitcom over and
over again.

So get out a pen and some paper. Now ask yourself this question:
what is the reason that I have a web site? In other words, what
is your web site working to accomplish for you.

For some people their web site is there to sell products or
services. For others, their web site might be more of an outlet
for distributing information to either customers or members.

Why do you have or want a web site?

Once you know the answer to that question, the next question I
would ask you is; are you realizing your purpose with your
current web site?

If you answered "no" to this question, you may want to keep
reading, as this article is specifically for you.

With your pen and paper, not your computer, write down the main
purpose for your web site at the top of a blank sheet of paper.
Now, draw a circle about the size of a silver dollar in the
middle of the page. This circle will represent your home page.

Now, what are the different functions your web site must offer if
it is to effectively serve your purpose? Do you need an online
catalog section, a customer service section, a news section, or
how about a section called "resources?"

As you come up with each of the sections you'll need on your web
site, just draw a box next to your home page circle on your paper
and title each box with the focus of each section.

For instance, if you need a catalog, draw a box and title it
"catalog." Once you have made a box, draw a line "linking" that
box back to the home page, if that is how the user will get to
this page.

There is no need to be neat here. Draw your boxes on all sides of
the circle, just like a spider web, if you will. And leave room
to draw boxes under and/or beside the boxes you are now drawing.
Then simply link all the boxes to their appropriate places by
drawing lines between the boxes.

This is what I call the "working web" diagram. It's how I start
every web project and it's how you should begin your web projects
as well. It will help you see your web site from a whole new
perspective.

Remember, the flow of your web site is very important, and this
simple exercise will help you to design the flow of your web site
quickly and easily.

Now, under the box you drew for your catalog section, for
example, what catalog areas will you have to build?

Make a new box under the main catalog box for each catalog area.
You could even go further at this point and draw a box for each
product in every catalog area, but it could get too cumbersome
and isn't usually necessary.

Now just do the same thing with each section of your web site
until you have carefully thought out and planned each section
carefully. Take your time. This is the most important part of
building your web site.

The next step is to actually build this web site. Get help with
it, if you need it, but build it. And remember, it's more
important to stay true to your original layout than it is to play
to your skill level. In other words, if you don't know how to do
certain things technically, yet you feel it would be better to
have it then not, get help! Never let the technical stuff get in
the way of your marketing efforts!

Great! Let's say that at this point your web site is built. Now,
it's really nothing more than a passive web site at this point,
right? Of course it is since we haven't taken any form of action
to market it in any way!

Get out a fresh sheet of paper. At the top of the page write the
words, "Marketing Plan." This sheet will serve as your marketing
planner for your web site. In the middle of the page, once again,
draw a circle just as you did before.

Now in this circle, what you want to do is put in the words "web
site orders." Now, if you also take orders over the telephone,
you may want to draw a circle next to the other one and all it
"telephone orders." Or if you also take orders through the mail,
you could add a third circle.

Now around the circle or circles, you want to again draw some
boxes and give them titles. What are some ways you can draw
traffic to your web site?

How about writing and distributing a press release? If that's an
option, draw a box and title it "press release."

How about writing an article? If that's an option, again, make a
box and title it, "article."

This process will help you to see a variety of ways to create
sales on your web site. Now, from each box, I draw an arrow to
either the "web site order" circle or the "telephone order"
circle. In some cases it may result in either a web site purchase
or a telephone order, so I will draw arrows to each circle to
indicate where that order might be placed.

On a typical marketing plan diagram, I will have anywhere from 10
to as many as 35 different marketing channels from which sales
will come. These can include; press releases, classified ads in
e-zines, e-books giveaways, seminars, teleconferences, reciprocal
web site links, banner ads, display ads, search engine
submissions, newsletters, direct mail, etc.

The goal here is to be as creative and playful as possible. You
really want to fill up your page with at least 10 channels of
marketing so that you have a number of ways that you will drive
traffic to your web site.

Once your marketing planner is complete, you can get more
specific on each area and put in the title and release date, for
example, of your first press release. You could write a list of
places you'd ideally like to run classified ads, or which groups
you can speak to about your product or service.

The key to keep in mind here is that you don't need to know what
you are going to say, who you are going to say it to, or how you
will find these groups in the first place. Keep your focus on the
horizon, not on the pebbles along the way. If you know what you
really want, you'll always find a way to get it!

If you've spent the time to really build your marketing planner,
what you'll have in your hands is the key to your Internet
marketing success! What you'll create as you put these things
into action is an active profit center on the Internet. A profit
center that will bring you sales 24 hours a day, 7 days a week.

Now I ask you, isn't that why you are on the Internet in the
first place?


Robert Imbriale is an internationally known Business Coach. He is
the author of hundreds of articles on the topic of Internet
marketing and the creator of the popular Unlimited Leads Program
(http://www.unlimitedleads.com). For a FREE COPY of his e-book,
Internet Marketing Secrets, go to
http://www.unlimitedleads.com/ibs.htm. To contact Robert by
e-mail, send your messages to Robert+ultimatewealth.com

*****************************************************************

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=====================
+      TIDBITS      +
=====================

Leading Artificial Intelligence Academic Joins ejemoni's Advisory
Board

ejemoni, the next generation search engine, today announced that
Dr. Mitchell P. Marcus, the RCA Professor of Artificial
Intelligence and Chair of the University of Pennsylvania's
Department of Computer and Information Science, has joined the
company's technical advisory board. ejemoni views Dr. Marcus's
decision to join its advisory board as a high endorsement of the
technology's groundbreaking design and unique potential.

"I'm extremely impressed by ejemoni's new technologies which I
expect to qualitatively change the performance of web search
engines. Their underlying technology embodies a truly novel
approach to knowledge retrieval based on surprising insights
about human cognition," stated Dr. Marcus.

The company's disruptive information retrieval technology
displays vastly superior performance and functionality as
compared to traditional keyword based technologies. Specifically,
ejemoni's technology:

*retrieves information based on comparing the aggregate content
of queries and documents, rather than on keyword matches; *
understands plain English queries of any length, including
sentences, paragraphs, or even entire documents;  * displays
returned documents in logical, decreasing order of relevance; *
achieves over three times the standard retrieval accuracy of
competing information retrieval technologies.

In addition, the technology is voice recognition ready, which the
company believes will be a unique advantage in the imminent
revolution of keyboard-less computing.


`````````````````````````````````````````````````````````````````
eCommercial.com Delivers Engaging Interactive Email to More
Effectively Communicate with Voters

eCommercial.com Inc. http://www.ecommercial.com (OTC Bulletin
Board: ECRL), a leading provider of rich media Internet
communications and marketing automation solutions, today
announced that the Steve Forbes 2000 campaign has developed an
interactive, video-based, email marketing message. This
innovative communications tool is being sent to individuals who
have requested email updates on the progress of the Forbes
campaign.

The message features rich graphics and motion video, including
footage of Forbes delivering a statement on taxation, as well as
a request for campaign donations. Links in the message point to
the Steve Forbes 2000 campaign website, where donations can be
processed immediately online, as well as links to further details
on campaign issues.

`````````````````````````````````````````````````````````````````
Sunbeam Trumps Small Appliance Industry With Smart Appliance
Debut

Sunbeam will be at the International Housewares 2000 Show to
debut its HLT (Home Linking Technology) and a line of smart
appliances that network automatically when plugged in, "talk" to
each other to coordinate tasks, and work together to deliver an
unprecedented level of convenience, performance and safety
throughout the house. Sunbeam Corp is a consumer products company
that designs, manufactures and markets consumer products.
http://www.internetwire.com/technews/tn/01986390.dsl

`````````````````````````````````````````````````````````````````
NOT JUST RANDOM NUMBERS: A hacker apparently gained access to CD
Universe's files and posted customer credit card information on a
Web site after the retailer refused to bow to an extortion
attempt. The hacker claimed he had obtained more than 300,000
customer credit card numbers. Source: http://www.thestandard.com

`````````````````````````````````````````````````````````````````
Europe Sees Big Gains in Internet Usage Internet penetration and
e-commerce have made their way down from Europe's Nordic nations
to take the continent by storm, according to a report by IDC.
http://cyberatlas.com/big_picture/

`````````````````````````````````````````````````````````````````
Search Engine Alliances Chart

Chart shows how various search engines and directories fare
against each other in a variety of major arenas.
http://searchenginewatch.com/reports/alliances.html

`````````````````````````````````````````````````````````````````
DNA as Computer Building Blocks

A gram of DNA can store more information than a trillion CDs.
Scientists make a key discovery that brings the theoretical
capacity of DNA to replace silicon closer to reality.
http://www.wired.com/news/technology

`````````````````````````````````````````````````````````````````
ToysRUs.com Sued: Santa Failed

A customer files a class-action suit against the toys giant
Internet division because it couldn't get the gifts under the
Xmas tree in time.
http://www.wired.com/news/business/

`````````````````````````````````````````````````````````````````
Feds Topple Net Pyramid Scams

Regulators go after the get-rich spammers and schemers who prey
on the gullibility of the greedy. Officials are sure to
eventually 'find the names behind the domain name.'
http://www.wired.com/news/business/

`````````````````````````````````````````````````````````````````
56 a Bit Short of Secure

Another 56-bit encryption key bites the dust, this time only
weeks after the challenge to break its security. A French
software developer must pay 10,000 Euros to Distributed.net and
its participants.
http://www.wired.com/news/technology/

`````````````````````````````````````````````````````````````````

=================================================================
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 ONLINE as he reveals the formula you need to create the INCOME
 YOU DESERVE to be financially FREE. Click here to read:
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=================================================================



OK, that's it for part two! Below you'll find the info section.

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